The campaign gained prominence in the mid-1980s on university campuses in the US. All Western nations were unhappy with the call for sanctions and as a result boycotted the committee. According to Lisson, “The aim of the Conference was to work out the practicability of economic sanctions and their implications on harvard business review on doing business in china pdf economies of South Africa, the UK, the US and the Protectorates. Committee made every effort to attract as wide and varied a number of speakers and participants as possible so that the Conference findings would be regarded as objective.
South Africa, whose policies were seen to have become a direct threat to peace and security in Africa and the world. Its findings also pointed out that in order to be effective, a programme of sanctions would need the active participation of Britain and the US, who were also the main obstacle to the implementation of such a policy. The conference was not successful in persuading Britain to take up economic sanctions against South Africa though. Rather, the British government “remained firm in its view that the imposition of sanctions would be unconstitutional ‘because we do not accept that this situation in South Africa constitutes a threat to international peace and security and we do not in any case believe that sanctions would have the effect of persuading the South African Government to change its policies'”. The AAM tried to make sanctions an election issue in the 1964 General Election in Britain. Candidates were asked to state their position on economic sanctions and other punitive measures against the South African government.
Most candidates who responded answered in the affirmative. After the Labour Party sweep to power though, commitment to the anti-apartheid cause dissipated. In short order, Labour Party leader Harold Wilson told the press that his Labour Party was “not in favour of trade sanctions partly because, even if fully effective, they would harm the people we are most concerned about – the Africans and those white South Africans who are having to maintain some standard of decency there”. Even so, Lisson writes that the “AAM still hoped that the new Labour Government would be more sensitive to the demands of public opinion than the previous Government. But by the end of 1964, it was clear that the election of the Labour Party had made little difference in the governments overall unwillingness to imposing sanctions.
1965 the issue of sanctions had lost momentum. According to Lisson, Britain’s rejection was premised on its economic interests in South Africa, which would be put at risk if any type of meaningful economic sanctions were put in place. Washington was unwilling to get involved in economically isolating South Africa. At that time, General Motors was the largest employer of blacks in South Africa. The principles required that the corporation ensure that all employees are treated equally and in an integrated environment, both in and outside the workplace, and regardless of race, as a condition of doing business.