What is brand identity pdf

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What is our brand what is brand identity pdf how do we use it? It all starts with the logo. Our brand reflects everything that we do, what we promise, and what you can expect of us.

Please reference our Quick Guide PDF for a brief overview of the Branding Guidelines. Be sure to review the guidelines for size, color, and placement. Our brand is words and visuals, too. We use our voice to tell stories and impart information, with room for creativity and individuality. Help is a click away.

There’s a lot here, we know. But a powerful, recognizable, consistent brand benefits everyone at BU. Communications can also help you with everything from marketing research and strategy to writing and design to websites and social media—we’re an award-winning, full-service communication agency. Survey Results on Sports, Politics, Economy, Lifestyle and Health. Harris Poll reflects Americans’ opinions on a wide range of topics published by national, local, consumer, business and trade media outlets. Connecting talented and ambitious people in the world’s greatest cities, our mission is to be a top quality institution.

Join our more than 40,000 students studying in hundreds of programs on six continents all around the globe. Our world-class students, faculty, and scholars expect high achievement in pursuit of engaging the world’s diverse challenges. An institution without walls, we draw spirit from our cities and their famous cultural institutions and professional opportunities. Being at the forefront of their disciplines, our faculty shape the understanding of an enormous range of academic fields.

As NYU competes for the best students, faculty, and staff across the globe, it has become increasingly important to express one clear and consistent visual identity. Consistent use of the University’s visual identity adds to each unit’s value while reinforcing the collective value of the institution. The Creative Brief covers the basic questions a unit should ask before starting a project. Unless otherwise noted, all content copyright New York University.